About

Hi, I’m Josh – a Cape Town-based art director with a deep love for good design, great storytelling, and the occasional perfectly timed cup of coffee.

About Us

Design-Driven. Story-Led.

With over a decade of experience across TV commercials, fashion, and brand activations, I’ve built a reputation for bringing ideas to life with a sharp eye, calm under pressure, and a healthy respect for both chaos and craft. I’ve worked with local and international teams to create thoughtful, visually impactful worlds – whether it’s for screen, set, or campaigns..

When I’m not scouting beautiful locations in Cape Town for a shoot or putting together a mood board, I’m running my menswear brand, Yarnh, which celebrates sustainable design and Southern African craftsmanship.

My work blends aesthetic intuition with practical knowledge – always grounded in collaboration, clarity, and a sense of humour (because let’s face it, some shoot days require it).

Take a look around, view the reel, and feel free to get in touch. Let’s make something beautiful (and maybe a little unexpected).

Problem Solver.
Visual Thinker.
commercials
Fashion Storyteller.

Why Work With Me

Creative Vision. Strategic Execution. Bold Storytelling.

With a background spanning over a decade, I offer a broad and versatile skill set across art direction, styling, and creative concept development. My services include campaign development and dressing for TVCs and digital campaigns, on-set art direction, fashion styling, visual storytelling, and creative consulting. I’m experienced in managing teams, coordinating logistics under pressure, working within budget and bringing clarity and visual cohesion to every brief. Whether working with international brands or local crews, I approach each project with a balance of visual development, storyboard creation, attention to detail, and strategic thinking.
Art Direction
100%
Set design, build coordination & on-set styling
100%
Visual storytelling & creative concept development
100%
Mood boards, lookbooks & pitch deck creation
100%